How Do I Get Rid of a Bad Review on Facebook?
How to Get Rid of Search Results You Don't Like
Equally a business concern owner, in that location'southward nothing worse than discovering your business has a bad search result associated with it. You work hard to ensure your customers are satisfied with your products and service. You work even harder to make your business a success. Unfortunately, they're common in business concern transaction and interactions. We're in the age of information, and people are eager to share their opinions online. Sometimes, these opinions are not positive.
Fortunately, at that place are a handful of techniques and strategies, used primarily by companies in the online reputation management manufacture, to make negative content vanish. Similar to SEO (search engine optimization), which uses strategies to brand your business more noticeable on web search engines like Google, Reverse SEO uses a variety of techniques to make a detail site less noticeable. This is the backbone of how ORM (online reputation management) experts mitigate the impact of negative content about your brand.
Essentially, there are two ways of doing this: removal and suppression.
Removing Negative Content from Google Search and the Internet Completely
If you notice a bad review, defamatory remarks, or other negative content showing up at the pinnacle of search results when you search for your name, your first instinct might be to endeavor and accept information technology removed. Removing a link from the cyberspace permanently disassociates it with your name, and it makes certain consumers never see it once more. It'southward effective, but information technology's hard to do. Links to negative content volition be content you control or content that someone else controls. Manifestly, removing content on a page you own is much easier than one you don't.
Removing Web Pages You lot Ain
In some cases, your Facebook or Yelp page may render negative results. Perhaps information technology's a bad review or a negative comment. Y'all tin can try updating your business profile information to be more than positive and interesting. Alternatively, you can respond to comments in a professional and helpful way. If the situation is dire, you can fifty-fifty remove your profile altogether and create a new one. Keep in mind, some websites volition proceed the reviews public, even if your contour is removed.
How to Remove Content from Web Pages You Don't Control
More than frequently than not, a negative search result volition happen on a page you don't own. A blogger might publish a post about a bad experience with your company, or somebody may post negative personal information nigh you on a website. When you don't own the site, removing negative content from Search Results is much more difficult and for those that are not familiar with SEO or internet marketing, information technology can often require professional help. While information technology's not piece of cake, however, in many cases removal of negative content from a third-political party website can be done without any assistance. There are several ways to do this:
- Contact the website owner and enquire them straight. For example, you can ask a blogger to remove their post. If you tin explicate why they should remove it, they may reconsider their stance on your company.
- Contact Google to remove sites that violate their policies. For example, publishing sensitive financial or personal information is confronting Google policies. Anything that tin be used to commit fraud is not allowed. Offensive images or videos are also a violation. If you find negative content that violates any of these policies, contact Google and ask for it to be removed. Bear in mind, the page will still exist, it simply won't announced in Google results anymore.
- Finally, there are cases where negative content may be unlawful, in which case you tin have legal activity. For example, online defamation, discrimination, copyright infringement, and other illegal content tin exist removed. This is risky territory, however. It could end upwards costing you thousands in legal fees and could fifty-fifty draw more attention to the negativity yous were trying to remove in the start place. Consider the weight and the risks of taking legal action before you do so. You can find out more than about removing unlawful content from search results here.
Suppress (or Bury) the Negative Content with Contrary SEO
Your other option for minimizing the reputation harm of negative content is with search engine suppression, also referred to as Reverse SEO. This is alike to fighting fire with burn down. Instead of trying to remove content, you simply create more than in an try to bury the negative content in the search results. In most cases, suppression via Search Engine Optimization (SEO) - i.e. Reverse SEO - is not merely effective at removing negative content from the starting time few pages of search results, but information technology besides works to strengthen your online branding and/or promote your business concern in a positive lite on search engines.
About consumers volition only visit the kickoff few links returned in search results. As y'all create SEO-focused content, your page rises to the peak of the search ranks, while other pages move downwardly. If you can become the negative content pushed to the third or fourth page, it's probable that consumers won't even see it.
Suppressing the Bad Links
In that location are plenty of means to bury the bad links on search results, all of which are very manageable and very effective:
- Setting up new social media profiles and making sure you're active on all of them.
- Starting a company weblog and posting splendid content regularly.
- Publishing other types of media, like podcasts, images, and videos.
- Optimizing content you lot already have on the web, similar pages on your visitor site.
- Leaving comments on other influential websites within your industry.
- Become a idea leader past publishing expert advice in professional person forums.
- Create quality content and link from your content from a variety of authoritative websites that are topically relevant to web pages y'all're promoting.
Suppressing negative content is much like traditional SEO because the new content y'all create should be optimized for folio rank. The more types of content you create, and the ameliorate the quality information technology is, the more than likely information technology will exist to rank above the negative content and make the negative item less noticeable.
The most important thing to call back when dealing with negative content nearly your business is to take a plan and be rational. It can be easy to experience a rush of bad emotions when reading unpleasant reviews or other unflattering content nigh your business. Instead, aqueduct that energy into creating a strategy to bounce back and make the content disappear. Do and so past getting the bad reviews or negative content removed or pushing it into the depths of search results, where studies accept found that a very minor percentage of people volition really reach when searching for a business on the internet.
Online Reputation Management Services to Remove and Suppress Negative Content
A number of internet privacy and reputation management companies now offer services to help people and businesses get things removed from the internet, either by
- Consummate removal of the unwanted content from the website(s) that've published it, or
- Suppression of the negative search results on Google, Bing and other conventional spider web search engines.
Defamation Defenders, Reputation Defender, Reputation 10, BrandYourself, RemoveOnlineInformation, for instance, are industry leading online reputation management companies that provide services to protect people's privacy by monitoring and removing their data from people search and public database sites. These companies also provide other "information removal" services to become things similar negative (defamatory) content, bad reviews, court cases, negative press and a plethora of other types of content that people don't want showing up in search results removed from the cyberspace or hidden on web searches.
References and Resources:
Source: https://www.linkedin.com/pulse/dealing-negative-search-results-how-get-rid-bad-stuff-joe-chierotti
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